January, 2014

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How to Use Natural Elements to Enhance your Store

Natural elements will help create a store that offers an eco-friendly look and feel. Eco-friendly values are becoming increasingly important to customers and consideration of these is important in the design of your store. Many consumers are seeking a greener shopping experience and will be positively influenced by natural elements in your store’s décor.

  • Discerning Clients

Green design will attract today’s discerning consumers. Research shows clearly that consumers making green choices are on the increase. If your design contains lots of natural elements it will subtly appeal to this growing trend for all things natural. Mainstream retailers are now responding to the trend by integrating green elements into their store design.

  • Natural Design

Store - Natural Design
Store owners are choosing natural design principles over more traditional store designs. For great examples of energy efficient construction, click here and be inspired. Natural sustainable design features offer long term savings and improve your bottom line as well as looking good. Using skylights, for example, will reduce your electricity bill and will appeal to clients by offering lots of natural light. Natural light makes people feel good whereas bright fluorescent lights are unappealing and harsh.

  • Natural Elements

The beauty of natural objects far surpasses anything man can make, which is why the introduction of natural elements into store design is becoming such a strong trend. Plants, shells, rocks, sand, water, trees and flowers can add a stunning addition to your store, although placement is an important consideration.

The addition of single striking natural object can become a visual highlight in your store. Look for interesting shapes and textures. A twisted piece of driftwood can become something beautiful to hang necklaces from. Use your imagination. To compliment natural objects you can add cushions, pillows, rugs and fabrics that feature natural motifs.

  • Go Rustic

Good old fashioned rustic simplicity will also create a natural look in your store. Weathered timber tables, old wooden milk crates, aging cabinets, wicker and sun-bleached finishes will help to enhance the natural feel of your store and create a country vibe.

  • Mixing and Matching

When it comes to natural elements it is great to mix things up. You can place shells with river rocks and palm fronds for example. Natural elements combine beautifully and an eclectic collection will look fabulous and create an attractive natural style.

  • It Looks Amazing

Over recent years natural materials and designs have been the focus of much attention by both architects and designers. And the results are amazing. Modern cardboards, recycled wood and glass look more like artworks than sustainable materials. Eco-friendly designs are anything but boring.

  • Creating a Natural, Green In-Store Experience

Using lots of natural elements in your store design will help to create a ‘green’ in-store shopping experience. If they see natural fibres and materials, if they see your tags are printed on recycled paper, if in-store signage is on recycled cardboard, your customers will feel part of the green mission. By spending time in your store and buying your products they will feel like they are doing their bit for the enviroment.

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